Epicor sponsored multiple TECHLED events over a 4 year period, with multiple events in Sydney, Melbourne, Brisbane and Perth.

These events created the foundations of relationships with prospect customers.  Using management developed strategies within sophisticated marketing processes, attendee relationships were developed over time by combining event sponsorship with separate sales activity,  taking each prospect customer on a journey at a comfortable pace.

Epicor Marketing Management reported large customer acquisition, proven by accurate lead generation tracking, due to the sponsorship of these events.