UTS have an elite MBA program that has been through name and identity change, and required re-positioning.  

The MBA is a Masters of Business and Technology, designed for senior technology leadership development candidates, typically with relevant undergraduate qualifications and numerous years experience in technology leadership corporate positions.

CMA established online communities brought synergy with new prospects, and an evening event combining students, alumni and prospects allowed for extensive peer to peer discussion and suitability assessment to drive increased course uptake and referral.