In addition to showcasing their new Customer Insight Center on George Street in Sydney, Telstra wanted to engage new prospects and demonstrate their agility, innovation and focus on Australia's future technology usage.

An initial joint invitation list to a TECHLED #Sydney event, Telstra SMB and Enterprise focused sales teams engaged their respective audience, however at three weeks prior to the event date, CMA secured attendance to 55% venue capacity and sought approval for an increased allocation.

CMA secured attendance of 270 Technology Leaders to TECHLED #Sydney without Telstra needing to invite existing customers.